From one TikTok LIVE to a growing digital business.
MIDNIGHT VIBES started with people, connection, late-night conversations, and a shared belief that something bigger could be built from a real online community.
A community idea became a real digital brand.
MIDNIGHT VIBES started with connection, late-night ideas, creator culture, and the belief that something bigger could be built from a community that already had energy.
Every business has a beginning.
For MIDNIGHT VIBES, it all started with a simple TikTok LIVE. A creator named @SimplyJayse unknowingly became part of the reason this entire journey began. What started as people hanging out in a live stream slowly turned into friendships, ideas, a podcast, a creator agency, and now a growing business.
The first connection
One night, Clay Bennett — also known as Infa — joined one of Jayse’s TikTok LIVEs. While spending time in the community, he met Tesla Stone. The two quickly became friends through TikTok, conversations, shared ideas, and a common interest in building something bigger than themselves.
Justin finds the community
A few months later, Justin Kamerman found Jayse’s LIVE as well. Through that same creator community, Justin met Tesla and Infa. The group connected naturally, and what started as casual conversations turned into late-night brainstorming sessions about content creation, streaming, community building, and eventually business.
The podcast idea
As time went on, Tesla came up with an idea: “What if we started a podcast?” That idea became the beginning of something much larger. The podcast was called MIDNIGHT VIBES — a name that captured the energy of late-night conversations, real opinions, creator life, online culture, and the kind of community people wanted to be part of.
More than a podcast
MIDNIGHT VIBES did not stay as just a podcast idea. The name started becoming something more. It represented a group of people who wanted to support creators, build community, help people grow, and create a brand with purpose. The podcast continues to be part of the story, but the vision kept expanding.
The agency side
Because the roots of MIDNIGHT VIBES came from TikTok and creator communities, the agency side naturally became focused on TikTok creators. MIDNIGHT VIBES Agency exists to support creators with LIVE guidance, branding direction, community access, growth advice, and encouragement. The creator agency side is free to join because the mission is to help creators grow, not charge them just to be part of the community.
The business grows
Now, Justin and Clay are taking MIDNIGHT VIBES further and turning it into a full digital business. The company provides website building, hosting support, social media management, IT support, branding, Discord community setup, and digital systems for businesses, brands, and creators.